Blog - Marketing

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Added: friday 16 April 2010 at 23:39:00
The Critérium du Dauphiné 2010 stages officially announced by A.S.O.
In January, I announced the news about the organisation of the Dauphiné Libéré by Amaury Sport Organisation from 2010. At that time only the first rumours about the race's route were known and even though I didn't find the time to find further rumours many of you came to read this article.
Today, A.S.O. has officially announced the stage cities of the miniature Tour de France (as I called it in 2008) in the offices of the Conseil Régional Rhônes-Alpes in Charbonnières for the 8 stages of the 2010 edition and the sponsors of the race.
The stages of the Critérium du Dauphiné 2010
In ...
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this article appears in the following categories: Criterium du Dauphiné Libéré| UCI ProTour| Marketing| Critérium du Dauphiné 2010
Added: friday 09 April 2010 at 00:27:00
St Michel presents its activities in and around the Tour de France 2010 as official supplier of Galettes and Madeleines
A few days ago, you could read all informations about the official syrup of the Tour de France 2010, Teisseire, here, today it's up to the Galettes et Madeleines officielles of the Tour de France to present their activities in and around the Tour.

Let's have a look at St Michel, in the advertising caravan, in the cities the Tour passes through and on the Internet!

St Michel presents itself as the 100-year-old with the same values, same spirit and same love for tradition as the Tour de France. Indeed, the family company was created in 1905, only 2 years after the start of the first Tour de France in Montgéron and becomes Official Supplier of the most important cycling event in the world in 2010, thus introducing t ...
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this article appears in the following categories: Tour de France| Tour de France 2010| Marketing
Added: thursday 01 April 2010 at 23:49:00
A colourful Tour de France 2010 with Teisseire
The information rayon-boissons.com published on 23 February 2010 has been confirmed today by the syrup brand and by the Tour de France's official web site (at 93 days from the start).

Teisseire not only becomes one of the brands of the advertising caravan in the Tour de France 2010, but also "sirop officiel" until 2013!

When the site rayon-boissons.com announced the information a bit more than a month ago, it seemed as if the brand would only be present in the advertising caravan of the Tour, without however becoming a sponsor of the event (especially because the logo didn't appear on the ...
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this article appears in the following categories: Tour de France| Tour de France 2010| Marketing
Added: wednesday 09 December 2009 at 00:59:00
Vote for the Skoda Fabia Tour de France !
Early November Škoda announced in an e-mail that the car manufacturer would like to radically change the looks of the highway by proposing the fully customisable car. With StickN'Drive Škoda allows to dress up a Škoda Fabia exactly as you wish by using stickers you can develop and order on the stickanddrive.com website.

In an attempt to promote this service, Škoda organises a development contest. And I invite you to vote for the Škoda Fabia Tour de France which I created (by clicking on "j'aime")!
The Škoda Fabia Tour de France!
As you probably know, Škoda is one of the members of the Club du Tour de France (together with ...
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this article appears in the following categories: Tour de France| Marketing
Added: thursday 08 October 2009 at 00:30:00
How to get VIP access to the Tour de France - discover what Sports Tours International can do for you!
As you know the Tour de France is the most popular of the three Grand Tours and thus the most popular cycling event in the world. Many people watch it on TV (the Tour de France is the first annual sports event in terms of TV audience) or visit the Tour alongside the road, but more and more people want to be really part of it and become a Very Important Person for one day ...

The organisor of the Tour de France thus rewarded the Official Tour Operator status to some tour operators specialised in sports. But what can an Official Tour Operator offer? This article allows you to discover this by presenting one of the Official Tour Operators for the Tour de France, Sports Tours International.
VIP access to the Tour de France
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this article appears in the following categories: Tour de France| Marketing| Cycling general (except Tour de France)
Added: wednesday 01 July 2009 at 01:10:00
The Team Vittel, the 21st team of the Tour de France 2009, now has its own blog!
Maybe you remember the 21st team of the Tour de France which discoverede the Tour last year? That was the Team Vittel which was new in the Tour but still had the idea to win it.

This year the Team Vittel will again be in the Tour de France 2009, still with the same goal (to win the Tour) and - just like any big professional cycling team - the team will open its web site which is presented as a blog for the Tour de France 2009!
The Team Vittel
You cheered on them massively last year on the side of the road and you have elected it as one of your favorite teams ...

After the big success in 2008, the Team Vittel will be back this year!!

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this article appears in the following categories: Tour de France 2009| Tour de France| Team presentations 2009| Marketing
Added: thursday 23 April 2009 at 19:39:00
For Carrefour the Tour already started!
By now you probably know that the brand Champion for the French supermarkets will disappear progressively and be replaced by the brand of its holding company, Carrefour.

One of the members of the Club du Tour de France (the 4 most important sponsors of the Tour de France) thus changes its name, a bit like Vittel took over Nestlé Aquarel's place as official water supplier last year. And with this change of name the polka dot jersey will also get a facelift!

To celebrate this name change, Carrefour already started the Tour!
The Tour de France du Maillot à pois
Under the name Le Tour de France du Maillot à pois the company organises since 30 March and until tomorrow, 24 April, a Tour de France of 37 stages over a total distance of 2000 kilometers between Draguignan and Bonneville via for example Hazebrouck (close to Dunkirk) and Bordeaux.

Employees of the supermarket met each other at the parking of one of its stores for a stage in the morning ...
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this article appears in the following categories: Tour de France| Tour de France 2009| Marketing
Added: saturday 11 April 2009 at 23:28:00
The French sports newspaper L'Equipe celebrated its 20.000th issue
Yesterday, Friday 10 April 2009, the French sports newspaper L'Equipe celebrated its 20,000th number.
L'Equipe's history
After its first number which was published on 16 October 1900 under the name L'Auto-Vélo (in answer to the Le Vélo newspaper), the newspaper changed its name to L'Auto in 1903 after legal proceedings instituded by Le Vélo: L'Auto-Vélo could no longer use the word "Vélo" in its titel.

In the same year the newspaper announced the creation of the Tour de France and on 19 January it told it would be the biggest cycling race ever organised. The Tour de France was such a success that Le Vélo lost its readers and had to decide to stop its publication in 1904.

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this article appears in the following categories: Marketing
Added: wednesday 08 April 2009 at 00:57:00
LCL introduces a VISA card with the Tour de France brand
The jellow yersey sponsor of the Tour de France since 1981 which -as one of the main sponsors- is a member of the Club du Tour de France, the French bank LCL, introduced a new VISA creditcard this week which is co-branded LCL and Tour de France.

In France banks are allowed to introduce co-branded creditcards since the first of October 2007 and after the Carte Collector Vélo, which was available from the 2nd of May until the 31st of August 2007 for the Tour de France 2007, LCL now has chosen A.S.O., the organisor of the Tour de France, for its first co-branded creditcard.
The creditcard and its additional benefits
LCL's Tour de France creditcard is available until the 31st of August 2009 and provides acces to specific benefits at cycling related companies: ...
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this article appears in the following categories: Tour de France 2009| Tour de France| Marketing
Added: thursday 29 January 2009 at 22:08:00
Team presentation Caisse d'Epargne cycling team 2009
On Wednesday morning, the Caisse d'Epargne cycling team was presented to the press at the Caisse Nationale des Caisses d'Epargne head office.

With 4 young new riders, the team clearly bets on rejuvenation!
The guests of honour
Still suffering from a bronchits, Daniel Mangeas, presented - just like Tuesday with the AG2R La Mondiale team - this team as well. He started by welcoming the guests of honour in the room:
- Jean Pitalier, the president of the Fédération Française de Cyclisme (French cycling federation)
- Alain Prost, the famous Formula 1 pilot who acts as a patron of the team in 2009
- Julie Krasniak, the female young mountain bike rider who's sponsored by the Caisse d'Epargne Lorraine Champagne-Ardenne

Immediately afterwards we saw a video with the team's highlights in 2008. ...
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this article appears in the following categories: Marketing| Team presentations 2009
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